The Impact of Online Shopping on Consumer Behavior

University of Bedfordshire-Ajman Campus BA (Hons) Project Submitted to Dr. Tariq As a Requirement Unit encrypt Marketing look into (Morning Class) ________________________________ Student Name Registration Number Amanullah Ashraf 1033872 Ac fill outledgement First I would the likes of to Thank Allah for giving me go to sleepledge. I am truly Thankful to our subject teacher Dr. Tariq for guiding and support me in this Research. I gratefully thank my pargonnts, Friends and all classmates who cooperated with me in the time when I needed them. likewise I would like to thank all the Respondents who gave their time in filling the Questionnaire.Abstract The purpose of this dissertation is to recognize what argon the factors that solve the consumer deportment while they ar shop online. Because now a days online obtain is increasing day by day . We collected both primary and secondary selective tuition. The subject atomic number 18a was considered in Alain Mall through head te achernaire and all the factors that keep influence consumer conduct or change consumer carriage because of online shop where given in the questionnaire. So we found that the the online shop has a big meeting on consumer behavior in legion(predicate) different ways. Table of contentsPage none 1.Introduction 1. 1 Company Profile1 1. 2 story of the problem1 1. 3 Objectives of the discipline1 1. 4 Scope & limitations of the bena2 1. 5 Signifi whoremasterce of the meditate2 1. 6 Define the terms3 2. Review of Related belles-lettres 2. 1 Theoretical & Conceptual literature3 2. 2 Related Studies5 2. 3 Schematic Diagram6 2. 4 Synthesis7 3. Research methodological analysis 3. 1 Research design7 3. 2 Respondents of the cultivation8 3. 3 Research Instrument8 3. 4 Validity of Research Instrument9 3. 5 selective information gathering procedures9 3. 6 Statistical Analysis9 4.Presentation, Analysis and variation of data 5. succinct of findings, conclusions and Recommendations 6. 1 Summary of findings22 6. 2 Conclusions23 6. 3 Recommendations24 6. References25 List of Tables & Graphs name 1. Gender10 figure of speech 2. Nationality11 Fig 3. since when you be obtain online12 Figs 4. What are the goods that you obtain online13 Fig 5. Online obtain give ups my time14 Fig 6. making payments is easy through online shopping15 Fig 7. The delivery of the crossway is as well as long16 Fig 8. I can non bargain online17 Fig 9. In online shopping we get more discounts and offers18 Fig 10.I believe that online shopping is better than physiologic stores19 Fig 11. I has access to famous brands through online shopping20 Fig 12. security is study(ip) concern in shopping online21 List of Appendices Appendices 126 Appendices 229 Appendices 333 1. Introduction 1. 1 Company Profile Souq. com is one of the largest online shopping pipeline in UAE which is safe and secure and it was established in 2005 and through souq. com millions of batch debase or sell their procee dss Daily and from the day when this online shopping Business came in to being it is improving and providing quality assistance to customers and souq. om is famous for its trusted platform. Now souq. com is one of the largest ecommerce site among the Arabs it includes the countries such(prenominal) as Egypt, Jordan and Saudi Arabia. 1. 2 control of the Problem The Impact of online shopping on consumer behavior in souq. com. In this research we need to generalise what are the actual factors according to which the consumers do online shopping and how their shopping behavior is affected. 1. 3 Objectives of the get hold of To study the consumers online shopping behavior. To know the factors that influence online consumers and shoppers. To study do onsumers choose online shopping over Physical stores. 1. 4 Scope and limitations of the study The scope of the study is to understand that the Internet is the la tally medium through which consumers collect for their needs and wants thats why the online sellers should know what are the factors that influence the online consumers and in addition there are whatsoever factors according to which consumers buy their products online and it is very important for the online sellers to take that factors in to action so that they can conform to the consumers needs and wants and enter in to the online market competition Easily.There are many factors that go forth influence the online consumers exactly we in this research bequeath select only the main factors that will influence the consumers so thusly we will limit these factors to few so that we can understand its effect on online consumers and also we will limit the consumers characteristics and buying process by seeing how they are dealing with the service or product they bought precisely non by seeing the consumer theories or models. 1. 5 Significance of the studyThis research will not only adjoin the impact of online shopping on consumers but it will also help th e people who are too busy to do shopping online in some minutes it will save their time and will also help the disabled people more over because if they are not able to walk or had other problem they will virtually probably prefer the online shopping and also this research will clearly show how the people has changed from physical stores to the online shopping. 1. Definitions of the terms Trusted platform This means that the customers build Trust on the souq. com organization. Physical Stores The place where we go for shopping (to buy or sell something). Impact The affect or change that one thing bring in other thing 2. Literature review 2. 1 Theoretical conceptual fashion model The theoretical and conceptual framework includes all the theories and concepts related to online shopping and its impact on consumer behavior.Warner defines consumer behavior as the study of the mental and physical activities performed by individuals or groups that result in decisions or actions associ ated with the purchase, use or disposal of goods and services. The meshwork is now famous for its distribution channel and e-commerce transaction and the price and trust is considered as important factors that influence the consumers. gibe to study Analysis of consumer behavior online This study will tell the main characteristics of online consumers behavior and will test how they are found and the information of the product will be evaluated and compared and the new abide by conducted will be compared with the old consumer theories in mark to take positive actions in the field of technology and strategies and in this study the group focus will be on people aged from 19 to 30 fire in having related products.Dejan Petrovic,(2006) According to the study of shun&Yunjiee,(2006) said that there are some products which can be sold more in online shopping such as books, softwares, music and so on Because this are the products which people will buy without any personal research and all the features and the quality can be seen from its pictures and descriptions etc.According to the research study Motivators and decisional influencers of online shopping Online shopping is an innovation for the marketers and now a days it is very important for retailers the online shopping because they had found more values and benefits in it, this study is made in order to find what are the factors that encourage the consumers in online shopping. Bekramjit Rishi,(2010). According to the Kamali and Loker, (2002) the online shopping has increased their revenue more than their preceding(prenominal) revenue so this means that online shopping has increased the level of consumer behavior because it is safer nd secure thence the past. According to Pehr Luedtke , (2010)The findings of the 2010 Social Shopping Survey validate what we are hearing from retailers and brands that customer reviews have arrest a critical piece of the marketing puzzle, based not only on consumer demand but als o on the sales they deliver, According to Lauren freedman, (2010) Whereas once online product research was left to the technology embrace looking to make a major purchase, it is now part of the mainstream shopping experience for all product categories as consumers have taken control powering their own product research, 2. 2 Related studies lead 1 According to the 2010 social shopping study Reveals changes in consumers online shopping Habits and Usage of Customer Reviews This study tells that how online shopping has increased from the past. This research focused on two important factors such as why consumers are shopping online and when consumers are doing online research for shopping and what are the expectation of the consumers and the Result was that the online research is essential to the consumer behavior while they are shopping online and it also revealed that the consumers who want to buy products like to do research personally.This study also stated that consumers prefer onl ine research because of time saving, confidence and satisfied information and also the survey stated that the famous site where consumers do research online are search engine, brand sites, retailers sites, Amazon. com,facebook,Twitter etc. Study 2 According to the study Impact of demographics on online buying behavior towards different products In this study they researched that how consumers are investing their money on online shopping by keeping the factors such as igh class, strength class and Low class in this study the marketers came to know about the demographics of people and this lead to an increase in the financial position of the online shopping business. A. M. Sakkthivel,(2009) 2. 3 Schematic Diagram Independent variant leechlike variable Online Shopping Consumer Behavior In this research the Dependent variable is consumer behavior and Independent variable is online shopping which means that the online shopping will have impact on the consumer behavior in many importa nt ways. . 4 Synthesis From the related literature we came to know that due to the latest technology apply by retailers of online shopping and the service they provide in an efficient way and safe way and discover a good relationship with consumers and promote the goods in the exceed way which attract consumers and also online shopping save the time of consumers and also conducting survey about the value of consumers. This all above factors will have an impact on the consumers Behavior towards online shopping. So if the souk. om recommends all the above factors in their online shopping business then they will surely attract consumers towards their online shopping business and this will surely increase their reputation in the online market and also their financial position will increase. 3. Research Methodology 3. 1 Research founding Research design is to search, find, collect and investigate the information that we need to obtain for a related stem john Wiley & sons, (2004). Th e research design in this research is descriptive research design. A escriptive research is the fibre of data analysis, information and questions that is done for a selected topic it mainly talks about what is. Robert G. petzold, (1998). 3. 2 Respondents of the study Here we will apply our factors of the topic to the kind of consumers who use internet online for shopping. There will be specific type of people selected. Sekaran & Bougie, (2010). The following will be the methods of our sample. Our sample site we will conduct the survey in Alain, UAE. Our sampling unit Alain Mall sekaran & Bougie, (2010).Our sample size 30 respondents. 3. 3 Research Instrument We have selected one of the most flexible types of research and that is questionnaire which will be used in order to collect the primary data and also we will use interview guidelines if needed. The survey will be only done in Shopping Mall in order to know the impact of online shopping on consumer behavior. Using 5-point linke rt scale we measure the independent and dependent variables and we will measure consumer behavior by 12 different types of questions which will be more effective.This type of scale was used by Andrew martin &Stephen legg,(2002) 3. 4 Validity of Research Instrument The questionnaire is validated by three professors from the department of markrting research. 3. 5 Data collection procedures For the purpose of research we can collect data in two ways and they are primary data and secondary data Primary Data we collected the data through observations and questionnaires and questionnaires is the most satisfactory way to collect data for our topic. We analyze our respondents and compare them with the factors. Lesley Barker,(2003).Secondary Data This is mainly the general information about the research topic and here the data is in the form of journals such as create verbally or non written, multiple source and surveys etc Anders haslinger et al(2007). 3. 6 Statistical Tool Analysis We wil l analyze the Data by Graph, reckon and standard deviation by using the frequency and percentage method. 4. Presentation, Analysis and Interpretation of Data 1. Gender Question oftenness Percentage Male 21 70 Female 9 30 Total 30 snow lowly banner Deviation 15 8. 485281374 2. Nationality Question oftenness Percentage Asians 24 80 Arabs 6 20 Total 30 100Mean Standard Deviation 15 12. 72792206 3. Since When you are Shopping Online Question Frequency Percentage 1 month 9 30 1-6 month 0 0 6-12 month 0 0 1 year 8 26. 6 3 days 13 43. 3 6 years or more 0 0 Total 30 100 Mean Standard Deviation 5 2. 645751311 4. What are the goods that you purchase online Question Frequency Percentage Softwares 3 10 Tickets 6 20 Gifts 0 0 Books 8 26. 66667 Music 3 10 Electronics 10 33. 3333 Total 30 100 Mean Standard Deviation 5 3. 082207001 5. Online Shopping Saves my Time Question Frequency Percentage potently carry 23 76. 66667 see 3 10 Neutral 4 13. 3333 disagree 0 0 potently Disagree 0 0 Tot al 30 100 Mean Standard Deviation 6 11. 26942767 6. Making payment is easy through online shopping Question Frequency Percentage potently adjudge 18 60 throw 7 23. 3333 Neutral 5 16. 66667 Disagree 0 0 Strongly Disagree 0 0 Total 30 100 Mean Standard Deviation 6 7 7. The lurch of the Product is too long. Question Frequency Percentage Strongly stand for 7 23. 3333 Agree 4 13. 3333 Neutral 10 33. 3333 Disagree 0 0 Strongly Disagree 9 30 Total 30 100 Mean Standard Deviation 6 2. 64571311 8.I cannot Bargain online question Frequency Percentage Strongly Agree 4 13. 3333 Agree 0 0 Neutral 12 40 Disagree 0 0 Strongly Disagree 14 46. 66667 Total 30 100 Mean Standard Deviation 6 5. 291502622 9. In online Shopping we get more discounts and offers Question Frequency Percentage Strongly Agree 18 60 Agree 7 23. 3333 Neutral 5 16. 66667 Disagree 0 0 Strongly Disagree 0 0 Total 30 100 Mean Standard Deviation 6 7 10. I believe that online shopping is better than shopping at physical store Q uestion Frequency Percentage Strongly Agree 20 66. 66667 Agree 7 23. 333 Neutral 3 10 Disagree 0 0 Strongly Disagree 0 0 Total 30 100 Mean Standard Deviation 6 8. 888194417 11. I have entryway to famous Brands through online shopping Question Frequency Percentage Strongly Agree 22 73. 3333 Agree 8 26. 66667 Neutral 0 0 Disagree 0 0 Strongly Disagree 0 0 Total 30 100 Mean Standard Deviation 6 9. 899494937 12. security measure is major concern in shopping online Question Frequency Percentage Strongly Agree 13 43. 3333 Agree 7 23. 3333 Neutral 10 33. 3333 Disagree 0 0 Strongly Disagree 0 0 Total 30 100 Mean Standard Deviation 3 5. Summary of Findings, Conclusions and Recommendations. 5. 1 Summary of Findings In the tabulate of gendrewe came to know that 70% of respondents where male and 30% respondents where female. In the mesa of Nationality we came to know that 80% of the respondents where Asians and 20% Arabs. In the table of since when you are shopping online we came to know that 43. 3% respondents where shopping online since 3 years and 30% since 1 month and 26. 6 since 1 year. In the table of what are the goods you purchase online we came to know that 33. 3 % respondents buy electronics in online shopping and 26. % Books and 20% Tickets and 10% softwares. In the table of online shopping saves my time we came to know that 76. 6% respondents strongly agree and 13. 3% Neutral and 10% agree. In the table of Making payments is easy through online shopping we came to know that 60% respondents strongly Agree and 23. 3% Agree and 16. 6 Neutral. In the table of The Delivery of the product is too long we came to know that 33. 3% respondents are Neutral and 30% strongly disagree and 23. 3% strongly Agree and 13. 3% agree. In the table of I cannot bargain online we came to know that 46. 6% respondents strongly disagree and 40% Neutral and 13. % strongly agree. In the table of In online shopping we get more Discounts and offers we came to know that 60% respondent s Strongly Agree and 23. 3% Agree and 16. 6% Neutral. In the table of I believe that online shopping is better than physical stores we came to know that 66. 6% respondents Strongly Agree and 23. 3% Agree and 10% are Neutral. In the table of I have access to famous brands through online shopping we came to know that 73. 3% respondents Strongly Agree and 26. 6 Agree. In the table of Security is major concern in online shopping we came to know that 43. 3% respondents Strongly Agree and 33. % Neutral and 23. 3% Agree. 5. 2 Conclusions After finishing the Research we came to know that more of the consumers are satisfied with online shopping in many different ways and also people will prefer the online shopping more and more in the near future but there was some limitations such as some of the respondents said that they dont feel secure while shopping online and also some respondents where not satisfied with the delivery time. So now we should concentrate more on the Security and delivery to maintain and satisfy our consumers so that the online shopping will give 100% positive results. . 3 Recommendations As i said in the above paragraph that there are some respondents which are not feeling secure while shopping online and also the late Delivery of products. So I recommend that the souk. com should take certain steps such as when a consumer select and want to buy a product and make payments the souk. com should give the insurance of that product so that if the products is lost or does not reach the consumer he will be provided other same product and also the souk. com should fix best security programs so that no information of the consumers will be licked or Hacked.For the late Delivery of the products I recommend that the souk. com should concentrate more on Transportation and increase their transportation such as they should buy new cars, scooters and ships so that they can make the products available for consumers on time. References Warner. Malcolm, 2002, inter national Encyclopaedia of Business & Management, Volume 2, page 1034. Petrovic Dejan, 2007 http//analogik. com/articles/227/analysis-of-consumer-behaviour-online Rishi Bekramjit, 2010, Motivators and decisional influencers of online shopping, International Journal of Business Innovation and Research 2010 Vol. , No. 3 pp. 195 209 Loker and kamali, (2002) E-Commerce & Security & Consumer Behavior http//www. lotsofessays. com/viewpaper/1693412. html Sakkthivel. A. M,(2009), Impact of demographics on online buying behavior towards different products, International Journal of Electronic Finance 2009 Vol. 3, No. 3 pp. 284 296 Freedman Lauren, 2010, 2010 Social Shopping Study Reveals Changes in Consumers Online Shopping Habits and Usage of Customer Reviews http//www. e-tailing. com/content/? p=1193. Sons & Wiley john(2004),Asking Questions http//books. google. ae/books? d=YXKbTx2j9i4C&q=Quantitative+researchers+have+openly+discussed+how+people+think+for+some+timev=onepage& Petzold G. R obert Writing a Critical Review of descriptive or Experimental Researchhttp//www. jstor. org/stable/40318228 Bougie roger & sekaran uma (2010), Research methods for business http//www. oppapers. com/essays/What-Is-Scientific-Research-Process/660594. Stephen legg &Andrew martin (2002), Investigating the inward sounds of outbound Boundhttp//findarticles. com/p/articles/mi_6931/is_2_6/ai_n28132634/? tag=contentcol1 Barker Lesley (2003), http//www. ehow. om/about_4685513_primary-data_. html Haslinger Anders et al(2007), PdF file Company profile (www. souq. com) Appendices 1 Questionnaire In this survey we are going to collect data on the impact of online shopping on consumer behavior and the information collected will be used for the Marketing Research Project and purely the information collected will be kept confidential. Respondents no 1. Gender Male Female 2. Nationality 3. since when you are Shopping Online? 1 Month 1-6 Month 6-12 Month 1 Year 3 Years 6 Years or more . What are th e goods that you purchase online? Softwares Tickets Gifts Books Music Electronics If Other set up The following questions will be rated according to a 5 point scale such as 5 Strongly Agree 4 Agree 3 Neutral 2 Disagree 1 Strongly Disagree Strongly Disagree Disagree Neutral Agree Strongly Agree 5 Online Shopping saves my time. 6 Making payment is easy Through online shopping. 7 The Delivery of the product is too long. 8 I cannot